Green WALK Hong Kong 2024 City Orienteering Competition
category:
Large-Scale Carnival / Festival
date:
March 16, 2024
Services:
Event Management
Seamless Event Planning
SquareM is proud to have successfully curated and executed this highly meaningful large-scale outdoor event! We partnered with the World Green Organisation (WGO) and MTR to bring the Green WALK Hong Kong 2024 City Orienteering Competition to life.
This was much more than an energetic sporting event; it was a powerful platform for social inclusion and environmental education. As the lead event management agency, SquareM seamlessly integrated eco-friendly concepts into every detail of the day. Through this carefully designed city orienteering experience, our goal was to raise public awareness about climate change, encourage the use of low-carbon public transport (such as the MTR), and inspire participants to turn energy-saving, green living into everyday action.
Cross-Sector Collaboration
We perfectly synchronized the core mission of an NGO (WGO) with the brand expectations of a major corporate entity (MTR), delivering a win-win event that generated immense PR and social value.
We also incorporated low-carbon educational games and interactive elements throughout the race and carnival, allowing participants to learn about environmental protection through engaging challenges.
