Hong Kong Holiday & Travel Expo 2024 Autumn
category:
Large-Scale Exhibition & Booth Activation
date:
September 27, 2024
Services:
Booth Design, Digital Game Development, On-site Manpower & Management
Creative Booth Design
SquareM proudly partnered with MTR to create a standout, high-traffic presence at the “Hong Kong Holiday & Travel Expo 2024 Autumn.”
Our goal was to design an engaging space that effectively educated the public on MTR’s diverse travel and transport options. To achieve this, we moved beyond traditional displays and integrated highly interactive digital touchpoints. From the initial conceptualization of the booth structure to the programming of gamified experiences and the deployment of professional on-site ambassadors, SquareM delivered a comprehensive exhibition solution that successfully drew massive crowds and created a vibrant, bustling atmosphere.
Immersive Digital Game Experience
To boost engagement, our tech team designed and developed a custom interactive digital game. This gamified approach incentivized participation through attractive prizes, resulting in an overwhelmingly enthusiastic response from the crowd.
We arranged and trained a dedicated team of brand ambassadors to actively interact with attendees, introduce various MTR travel options, and seamlessly manage the massive crowd, ensuring a joyful and orderly experience for everyone.
